# URL Builder

> Build consistent campaign links with clean, trackable UTM parameters.

The URL Builder creates campaign links with consistent UTM parameters, so every click is attributed the same way.

## Build a link

1. Open **URL Builder** and enter your destination URL.
2. Fill in the campaign fields — source, medium, and campaign.
3. Copy the finished link and use it in your ad, email, or post.

Saved links also track their own clicks, so you can see how each campaign performs over time, including a breakdown of real visitors versus bots.

## Why it helps

Consistent UTMs are what make your reports trustworthy. Using the builder avoids typos and mismatched casing (`Facebook` vs `facebook`) that would otherwise split one campaign into several.