# What iTracker360 does

> Capture the marketing source behind every lead and sync it to your CRM.

iTracker360 records where your website visitors come from — the UTM parameters, referrer, and landing page behind every visit — and keeps that attribution attached to each new lead. When a lead is captured, iTracker360 detects the new lead and syncs the tracking data to your CRM, so the marketing source travels with the contact.

![The iTracker360 dashboard — your connected CRM, captured fields, short links, and synced leads at a glance.](/storage/docs/screenshots/dashboard.png)

## What you get

- **Durable attribution.** First-touch and last-touch marketing source preserved with every captured lead.
- **No form changes.** One snippet on your site is enough — your forms and CRM stay exactly as they are.
- **CRM-ready data.** Attribution is mapped to fields your CRM already understands, ready for reporting.

## How it fits together

1. You add the iTracker360 snippet to your site.
2. A visitor arrives from an ad, email, or search — iTracker360 captures the source.
3. When that visitor becomes a lead, iTracker360 detects the new lead and syncs the tracking data to your CRM.

> You don't have to change how your forms work. If a visitor's details reach your CRM, the attribution follows them.