# Where to place the snippet (iframes & embeds)

> Make sure the snippet runs on every page and inside embedded forms.

For iTracker360 to capture a visit and attach attribution to a lead, the snippet has to run on the page where the visitor actually is — including inside embedded forms.

## The general rule

Place the snippet on **every page** of your site. If a form is embedded in an **iframe**, the snippet usually needs to run **inside the iframe too**, not just on the parent page. A snippet on the parent page can't see what happens inside a sandboxed iframe.

## Common cases

- **Popups and embedded form widgets.** If the form opens in its own iframe, make sure the snippet is included within that form's settings or page.
- **Landing-page builders.** Add the snippet to the page; if the builder renders forms in iframes, add it there as well.
- **Booking and scheduling tools.** Several scheduling tools let you paste a tracking script into their own conversion-tracking settings — use that field so the data reaches iTracker360.

If a lead submits a form but no attribution shows up, an iframe missing the snippet is the most common cause.