# Why organic keywords show “(not provided)”

> Search engines withhold organic keywords — here’s what that means.

If an organic search lead shows a keyword of **(not provided)**, that's expected — it's a privacy choice by the search engines, not a gap in tracking.

## What's happening

Since 2011, Google (and other search engines since) stopped passing the search term for **organic** results. So while iTracker360 can see that a visitor came from Google organic search, the specific words they typed aren't available to anyone.

## What you can still see

- **Paid search** can still carry the keyword, because you configure your ads to pass it (see [fixing generic CPC](/tracking-attribution/fix-google-ads-generic-cpc)). When a keyword value is available, iTracker360 stores it in the **term** field.
- For organic, you'll still get the **source and medium** (e.g. google / organic) — just not the query.