Tracking & Attribution

First-touch and last-touch attribution

How iTracker360 records the first and most recent marketing source for a lead.

Why are some leads marked “direct”?

What “direct” attribution means and how to reduce it.

Do I need to build UTM links?

When automatic referral tracking is enough, and when to add UTMs.

Track which call-to-action was clicked

Use utm_content and utm_term to see which button or link drove a lead.

Fix Google Ads traffic showing as “google / cpc”

Why paid clicks land as generic CPC, and how to pass full campaign data.

Why organic keywords show “(not provided)”

Search engines withhold organic keywords — here’s what that means.

How long tracking is remembered

The tracking cookie’s lifetime and how to configure it.