Do I need to build UTM links?
When automatic referral tracking is enough, and when to add UTMs.
Not every link needs UTM parameters. iTracker360 captures a source automatically whenever the browser reports a referrer — a visit from a blog or a social site is recorded as a referral from that domain, no setup required.
When automatic tracking is enough
If you just want to know which site sent a visitor, automatic referral capture handles it. A link from a partner's blog shows up as a referral from that blog.
When to add UTMs
Add UTM parameters when you need to tell apart traffic that would otherwise look identical:
- Multiple campaigns from one source — two different Facebook posts both look like "facebook" until you add
utm_campaignto each. - Paid ads — so clicks land as your campaign rather than generic traffic.
- Email and affiliate links — these often arrive with no referrer and would otherwise be "direct."
Use the URL Builder to keep those links consistent.